MarketCents, Inc.



Founded in 2017, MarketCents is a marketing analytics group, helping clients collect, analyze and build data-driven strategies for success. We specialize in partnering with direct response and omni-channel subscription businesses. Our expertise spans across various industries including: beauty, health, wellness, fitness, and apparel.

We believe that all businesses, from start-ups to established brands, can have the opportunity to find insights from their data, learn about their customers and grow their bottom line profitably. At MarketCents, we pride ourselves in being a transparent partner to our clients, educating them and giving them the tools they need to continue growing and developing their analytical successes in-house.

Nishi Shah


Nishi Shah is a California-native, a wife and mother of two.

Nishi completed her undergraduate at the University of Southern California, and received her MBA at Chapman University. She's served in executive-level roles in Strategy, Marketing and Analytics at direct response giants like Guthy|Renker and Murad, paving the way for dozens of brands to utilize consumer data to impact bottom line profitability.

Her nearly 20 years of experience spans across television, digital and print direct to consumer distribution channels. as well as marketplaces, and retail. Nishi has built successful analytics functions worldwide and laid the foundation for media mix, LTV and best-in-class testing practices, which other direct response businesses continue to replicate today.

In her off-time, Nishi enjoys spending her time with her family snowboarding, cooking, and traveling.

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